Archive - The Double Dip

Going direct is the future of marketing

Is inbound marketing dead?

Jun 26, 2024 •

Double is launching a book! 📘

And you can get your hands on it today—for free!

Jun 11, 2024 •

and

Louise de Sadeleer

May 2024

Onboarding observations while building a product

Important reminders, that stood out to me. Maybe it's helpful for you, too!

May 28, 2024 •

Weekly Marketing Dip #6

Return of Andrew Chen, Dropbox & Eight Sleep

May 16, 2024 •

Your marketing org should have its own dev resources

Avoid dependence. Move fast. And stay nimble.

May 14, 2024 •

Weekly Marketing Dip #5

⏯️ Crushed by Apple, Meta’s AI and The Mullet

May 9, 2024 •

Weekly Marketing Dip #4

⏯️ Video showdown with Tesla, Wise and Uber

May 2, 2024 •

April 2024

Measurable results mean paying a hidden price

Dress for the job you want, not the job you have.

Apr 30, 2024 •

Weekly Marketing Dip #3

TikTok ban, Karl Popper, and wedding bells

Apr 25, 2024 •

Louise de Sadeleer

Weekly Marketing Dip #2

Soap brands talk AI, reviewing bad products, and naming this newsletter.

Apr 18, 2024 •

Louise de Sadeleer

Why most marketing teams are mediocre

4 things that are going wrong and what can be done about it

Apr 16, 2024 •

Weekly Marketing Dip #1

Lamborghini's new logo in 20 years, when economists get it wrong & eclipse ads.

Apr 11, 2024 •

Louise de Sadeleer

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