“Growth and distribution should be your top priority, because getting users is harder than it seems. It is poor distribution—not product that is the number one cause of startup failure.“
What does this look like in practice for startups not using PLG? Or startups targeting enterprise companies first?
That still falls under growth! Sales or PLG, both intend to get more buyers for your product. This is really a warning for people who don't worry about distribution, build in stealth mode, and over-estimate product-market fit.
“Growth and distribution should be your top priority, because getting users is harder than it seems. It is poor distribution—not product that is the number one cause of startup failure.“
What does this look like in practice for startups not using PLG? Or startups targeting enterprise companies first?
That still falls under growth! Sales or PLG, both intend to get more buyers for your product. This is really a warning for people who don't worry about distribution, build in stealth mode, and over-estimate product-market fit.
Oh! Right. Forgot about that. Seems almost impossible to me to build product without talking to customers.
Same here 😅 I think sometimes it’s just a matter of being short on time, I guess.