Over a lifetime, I am quite weary of this game: dress for the job you want, do this and that, and so forth. The corporate game where we eventually get downsized and laid off. I dunno, perhaps I am too negative these days.
Very fair — I have never really worked a corporate job, so I can only imagine.
For growth-stage companies though, I think this advice is very much relevant. In order to win larger deals (whether that's B2B contracts or scaling up a consumer offering) you need to earn people's trust. To earn their trust, you've got to invest in building out your brand!
In either case (both startups and corporate ladder-climbers): what I'm NOT advocating for is to pretend to be bigger than you are. I merely think it's important to put the effort in to present yourself in a favourable light... or someone else will take the spot from you.
Dress for the job you don´t want, and rely on reverse psychology and chance.
Ergh, please explain...?
Over a lifetime, I am quite weary of this game: dress for the job you want, do this and that, and so forth. The corporate game where we eventually get downsized and laid off. I dunno, perhaps I am too negative these days.
Very fair — I have never really worked a corporate job, so I can only imagine.
For growth-stage companies though, I think this advice is very much relevant. In order to win larger deals (whether that's B2B contracts or scaling up a consumer offering) you need to earn people's trust. To earn their trust, you've got to invest in building out your brand!
In either case (both startups and corporate ladder-climbers): what I'm NOT advocating for is to pretend to be bigger than you are. I merely think it's important to put the effort in to present yourself in a favourable light... or someone else will take the spot from you.