Today’s email is a bit different from the usual.
A few days ago, Seth Godin published a post on his blog that I think absolutely deserves amplification.
I hope Seth needs no introduction.
He’s the best of the best.
Here’s his post, in full:
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Eight marketing maxims
Trust is worth more than attention.
Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
Choose your customers, choose your future.
Tell ten people. If they don’t tell the others, make a better product.
Creating the conditions for the word to spread is the job of the marketer.
Customer service is free.
“You’ll pay a lot but get more than you paid for,” is a useful motto.
Act like people are watching. They are.
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Amen.
I’d single out the first maxim as maybe the most important one.
Trust is everything.
If you haven’t already, I’d highly recommend reading some more Seth Godin.
Cheers,
—Pieter